So I made it something you'd actually look forward to.
Bryan Huynh, founder
WHY
EXISTS
I've trained for years. Tennis. Distance running. Powerlifting. Snowboarding.
Electrolytes came with every session. And every one tasted like homework. The flavors never felt true to me. Nothing felt nostalgic. Nothing felt fun.
Back then, raw fruit was what hydrated me. Lychee. Yuzu. Peach. Those flavors stuck.
So I set out to build my own. Fun flavors first. Then a formula I'd stand behind, with great ingredients in the right ratios. I'm big on healthful living. I don't drink coffee or alcohol, and electrolytes are the only thing I take. So it had to be right.
It also couldn't just be for me. I wanted something I'd hand to my friends and family.
Our first batch, the Founders Circle, sold out before we ever launched publicly. We've been building ever since.
OUR MISSION
Healthy living usually gets sold as sacrifice. Less fun. More rules. We see it the other way around.
Flavors with a story
Unique, desirable and worth craving.
People together
United by healthful living.
Fun, always
Enjoying life is the point.
WHAT'S INSIDE
900mg+ electrolytes
Sodium, potassium, calcium and magnesium. The minerals your body uses to hold on to the water you drink.
A full set of B vitamins
B1, B2, B3, B5, B6 and B12, plus vitamin C. Your body uses them every day and doesn't store most of them.
Allulose and a touch of stevia
Allulose is a rare sugar found in small amounts in figs and raisins. It tastes like sugar but doesn't count as added sugar. That's how every stick is sweet with 0g added sugar.
Soluble fiber
Resistant dextrin from corn helps the powder mix smooth and adds 4g of fiber to every stick.
See you at the next one.